Hailie Jade Mathers (Instagram)

In a move that would make her famous dad proud, Hailie Jade Mathers, daughter of Eminem, is stepping into the fashion world with her own clothing line. But she didn’t just casually announce it—she took her fans on a journey to perfection!

Hailie, with her makeup on point, spilled the beans about her new clothing line for her podcast, aptly named Just A Little Bit Shady. And of course, she couldn’t resist giving a nod to her dad, who’s famously known as “Slim Shady.” Gotta keep it in the family, right?

In an Instagram video, Hailie spilled the tea about the year-long process to create the line. She wanted it to be not only comfortable and cute but also wearable as everyday clothing, not just typical merchandise. After going through countless suppliers and trying different products, she finally found the perfect match—a tone-on-tone embroidery on a black pigment-dyed set and a tan pigment-dyed set. And no, she doesn’t want to hear you say, “That took a year?” She’s a perfectionist, people!


Hailie didn’t stop there. She designed everything herself, from the clothing pieces to the website. Talk about a hands-on approach! The line features a JALS Tee (nearly sold out), a JALS hat, joggers, and a sweatshirt. And she even got her fiancée, Evan McClintock, to model the men’s section of the fashion line. Fashion and love—she’s got it all covered!

As the clock struck noon, Hailie hit the “go live” button and launched her fabulous clothing line. But this isn’t just about fashion. Hailie also shared her journey of self-discovery, attending Michigan State University while taking online courses at Parson’s Design School to master the art of clothing design.

On her podcast, she reflected on growing up with a famous dad, reminiscing about the surreal and cool memories. It’s like looking back at her childhood and thinking, “Wow, that was actually pretty awesome!” Her cohost and childhood best friend, Brittany Ednie, couldn’t agree more, recalling how those moments felt completely normal at the time.

So, let’s give a round of applause to Hailie Jade Mathers, the rising fashionista with a hint of Shady genes. With her new clothing line, she’s ready to make her mark in the fashion world, one stylish step at a time!

Not too shabby for a slunt from the D.


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